Kajol recalls how a Swiss burger shop used DDLJ to promote their business

Kajol and Shah Rukh Khan-starrer Dilwale Dulhania Le Jayenge was released exactly thirty years ago on this day.  The Aditya Chopra directorial is considered to be the longest-running film in the history of Indian cinema, as it has been shown at the Maratha Mandir in Mumbai ever since its release on 20 October 1995.

DDLJ fever abroad

Marking the milestone of the film, Kajol took to social media reflecting on how impactful it was even abroad, especially in Switzerland, where a portion of the film was shot. Uploading a poster of DDLJ`s 30th release anniversary on IG, Kajol expressed her delight on social media saying, "DDLJ completes 30 years today in time but the way it has spread around the world and through everybody’s hearts and minds simply cannot be counted .. thank u all for loving it in this phenomenal way! (sic)"

Reflecting on the immense love and popularity for the movie, she also dropped a still of a poster promoting a burger shop placed on the door of a train station in Switzerland.

The poster read in Hindi, "Shah Rukh told Kajol in the ear, let`s go and eat some burgers."

"Slide to see how far it really has gone … (Beaming face with smiling eyes emoji) @iamsrk #AdityaChopra", Kajol penned the caption.

 

 

 

 

 

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A post shared by Kajol Devgan (@kajol)

The musical romance drama marked the directorial debut of Aditya Chopra.

The movie talks about two non-resident Indians, Raj (Played by SRK) and Simran (Played by Kajol), who fall in love during a vacation through Europe with their friends. Raj makes countless efforts to impress Simran`s family so the couple can get married, but Simran`s father (Played by Amrish Puri) has already promised her hand to his friend`s son.

Kajol on DDLJ turning 30

About DDLJ’s timeless impact, Kajol says, “The viewers who adored this film at sixteen are now watching it with their children, owning it more fiercely with every passing year. Maybe that’s what turning thirty does to a person — you begin to know yourself better. But when a film reigns for thirty years, it defines a generation’s idea of who they are and what love means to them.  It’s become the template of how Indian cinema dreams of love. So grateful to the viewers who still see me as that girl in the white suit, running toward someone she loves… just with more sass.”
 
About how DDLJ made SRK & Kajol the most iconic on-screen pair and ruled over people’s hearts for 30 years, Kajol says, “I’ll always be grateful for the love that DDLJ received. Over the years, it became a cultural landmark that made audiences believe in love even when life tested them. When a film becomes a phenomena, it does so for countless reasons — a combination of script, performances, music, emotion and timing, but mostly because it taps into something universal.”
 
She adds, “For me, the brilliance lies in Adi’s vision to make this idea of romance the nation`s biggest obsession. Navigating the expectations of family, balancing tradition and modernity, and learning the courage to follow your heart are themes that don’t age. They resonate with every generation, whether you’re experiencing first love or looking back at it with nostalgia.”