Why Anurag Kashyap said makers of Chiranjeevi Hanuman ‘should be in gutter’

Hours after the makers announced the AI-generated mythological film Chiranjeevi Hanuman-The Eternal, Indian filmmaker Anurag Kashyap has gone all guns blazing at the makers. He shared a long note bashing Vijay Subramaniam, the founder and group CEO of Collective Artists Network. He slammed the founder who has an image for representing artists, for bypassing the same artiste community to make profits, and keeping them out of the revenue-generating system of the entertainment industry.

Anurag Kashyap slams Chiranjeevi Hanuman makers

Taking to Instagram, Anurag wrote, "Congratulations vijaysubramaniam84. Here is the man heading the lifeatcollectiveartistsnetwork that represents artists, writers, and directors, now producing a film made by Al. So much for looking after and representing the interests of creators. End of the day, all these agencies are only interested in making money off you, and since they choose turkeys after turkeys for you and you`re not making enough for them, they are going all."

 

 

 

 

 

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A post shared by Anurag Kashyap (@anuragkashyap10)

He further mentioned, "Any actor or anyone who calls themselves artists, and has a spine, will be and should be either questioning him or leaving the agency since he has proved that he thinks you`re no match for his Al performance. This right here is the future for the spineless and cowardly so-called artistes in the Hindi Film industry. Well done, Vijay Subramaniam. Shame is not enough on you. You should be in the gutter".

Similarly, Vikramaditya Motwane also slammed the film by re-sharing the post in his Instagram stories and wrote, "And so it begins... Who TF needs writers and directors when it`s `Made in AI`?"

About Chiranjeevi Hanuman-The Eternal

The upcoming Al-generated mythological film based on Lord Hanuman, `Chiranjeevi Hanuman-The Eternal`, and it is set to bow in cinemas on Hanuman Jayanti 2026.

The new-age production draws deeply from the sacred epic of the Ramayaņa and revered Puranic texts, and re-creates centuries-old stories, using cutting-edge Al, into a visual odyssey. The production is anchored by a team of over 50+ engineers, who work closely with cultural scholars and literary experts to script an authentic narrative. The majestic project is built on efficiency, speed, and creative experimentation.

Vikram Malhotra, Founder & CEO, Abundantia Entertainment said, "From Airlift to Shakuntala Devi and from Toilet-Ek Prem Katha to Ram Setu, Abundantia has proudly and successfully championed uniquely Indian stories and storytellers. With innovation in our DNA, we constantly push boundaries of story-telling possibilities, and I am delighted that we are partnering with Vijay and his amazing team at Collective co harness cutting-edge tech & tools to tell one of India`s most iconic stories the story of Lord Hanuman-in a never-before manner".

He further mentioned, "Hanuman Ji is not just a God and a beacon of our culture but he is also a symbol of eternal faith, devotion and strength for hundreds of millions of his worshippers around the world. We take the responsibility of telling this story with immense gratitude and humility and look forward to a fulfilling journey".

Collective Artists Network and Abundantia Entertainment have joined forces to bring the epic story to life. This collaboration honours that heritage while fearlessly embracing the cutting edge of storytelling technology, uniting sacred tradition with the future of storytelling. Adding to its cultural texture, the soundtrack will be created by Trilok, the world`s first AI-powered band, known for blending Indian spiritual traditions with contemporary sound.

Vijay Subramaniam, Founder & Group CEO, Collective Artists Network, shared, "At Collective, we live where culture, creators, and technology converge. With this film, we have the extraordinary opportunity to reimagine cultural storytelling for an audience that cherishes both tradition and innovation. Our approach is rooted in authenticity and cultural stewardship, ensuring complete transparency about the role of Al in the creative process"

"We are thrilled to partner with Vikram and the incredible team at Abundantia Entertainment on this landmark project, combining our shared passion for storytelling with next-generation tools to bring this epic to life like never before", he added. The film is set for a worldwide theatrical release across major international markets.

(With inputs from IANS)